The Investment Dr

11 Hottest Startups of 2015

1/13 The Pet Rock

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Who in their right mind would buy a pet rock? Sounds weird right? This one is perhaps the most outrageous of all business ideas. Apparently it is a fact that there is a business in the world that markets these rocks.

The pet rock is marketed by entrepreneur Gary Dahl, who was somehow able to convince millions of people that buying a pet rock was a good idea. Not only this, but he sold worth approximately $15 million worth of rocks.

It is a classic example that innovative marketing is what matters most to people, they will buy anything that has an innovative idea behind it, even if it is just a rock.